Here is a question worth considering:
What if you could tell which visitor is most likely to make a purchase?
I want to say…
What if you could make an “accurate estimate” even before they make the buying decision.
It would be like having a crystal ball.
And I’d be pretty excited about any opportunities it might present…
But this article is NOT about me.
It’s about you.
Let me ask you:
Would this information help you grow your business? faster?
Of course it would!
How? ‘Or’ What?
By allocating more of your resources to that high-value visitor.
Once you have this information, then you…
Spend more of your retargeting ad budget on these high-value visitors.
📧 Send targeted emails to those questions addressing their objections.
Discover ways to connect with them on other marketing channels.
The idea is simple…
But execution is normally NOT that easy for small businesses.
This strategy is commonly referred to as “intent-based” marketing…
And two issues keep business owners from using this strategy often reserved for big players in the industry:
1️⃣ High-value visitors visit your site every day, but you have no way to detect and track them.
2️⃣ Most ad platforms (including Facebook) don’t offer a native solution to easily target these high-value visitors.
Of course, on Facebook, you can track and target people who visit a specific page on your website.
But that says very little about the intent of the visitor.
In comparison, imagine this scenario:
Yesterday 100 people visited your most profitable landing page…
⏱️ But only 12 of them stayed on your landing page for 5 minutes or more…
Would it be fair to say that these 12 visitors are more likely to make a purchasing decision?
In fact, the first time I used this strategy in my own business, I saw a 384% uplift on one of my offers.
It’s good news…
However, here is the bad news: 🙍
Unless you hire a talented developer to customize a script for you, you cannot use this data. (Also, you should keep your custom script updated after every Facebook policy change or API update).
This is why “intent-based” marketing is supposed to be for big dogs only.
But that’s not necessarily true.
If you have a website and if you have a Facebook ads account…
Then you can also use intent-based marketing strategies in your business. 💪
Not all visitors are created equal!
As a business owner, it’s your responsibility to make the most of your high-value visitors.
Just understanding this simple idea will revolutionize your business.
He already did mine.
If you have any questions about this strategy, please reply to this email and let me know.
I’ll make sure someone on my team gets back to you with a solid answer to your question.