How to Scale Ads in 2022

This is my most converted audience on Facebook

I mentioned yesterday that targeting is the most crucial aspect of a winning campaign, remember?

However, if you’ve been using Facebook’s interest targeting, you’ve probably realized that there’s a huge problem…

You set up your campaign with multiple interests that you think will work, but the results are kind of…

And therein lies the problem.

Because you are unable to dig deeper to find out which interests are working and which are not.

Your data is mixed together, like a tomato minestrone soup.

But the truth is that usually in your “tomato minestrone campaign” there are interests that make REALLY Good.

But there’s no way to tell which ones…until today! (continue reading below)

From today you can see what interests bring you bling bling and which are not.

It’s not something I found out yesterday. What I show you here has been rigorously tested with my own company.

For example, typically when I use interests targeting, I target interests like Russell Brunson, Infusionsoft, Ryan Deiss, Dean Graziosi…etc.

However, lately these interests have not converted for me. I got nothing from them.

A big 0.

And while they were goldmines in the past, now every company in the marketing industry is chasing them. They are oversaturated.

But guess what? When I used the “audience tests”, I was able to identify an interest in my campaign that was exploding! 🎯💥

Provide me with a 2:1 return on ad spend, straight from an icy audience.

The interest is Jack Ma. The founder of Alibaba. (see screenshot 👇)

I never thought that people who follow Jack Ma would be so interested in buying.

But thanks to the audience test feature, I’m now able to pause Dean Graziosi, Infusionsoft, Russell Brunson…and scale Jack Ma to the moon.

PS: The results I share above are for my own business. So going into FB Ads Manager and starting targeting Jack Ma probably won’t work for your business. At least not in the long term. Instead, learn how to find untapped audiences for your niche and use the audience testing feature like I did. I bet there are several winning audiences you haven’t even thought of